LG Electronics has introduced a revolutionary new concept at CES 2025, unveiling a mobility solution that integrates the comfort of smart home living into vehicles. The company’s “Lifestyle Solution for Mobility” concept vehicle features the innovative LG Mobility Experience (MX) platform, which brings the convenience and functionality of the AI Home into the world of mobility.
This cutting-edge solution combines LG’s advanced appliances and AI technologies to transform a vehicle’s cabin into a highly adaptable, multifunctional space. The MX platform goes beyond traditional automotive design, redefining the idea of mobility by creating a personal, flexible environment that offers a new way of living on the move.
The platform’s modular design allows the vehicle’s interior to function as an extension of the home or as a tailored, personalized lifestyle space. Whether it’s a private media lounge, a creative studio, or a comfortable relaxation zone, users can reconfigure the cabin to meet their specific needs. This “Space-as-an-Experience” concept introduces exciting possibilities for how people will use vehicles in the future.
The growing trend in the automotive industry has seen vehicles evolve from simple modes of transport into personalized spaces that support the lifestyles of their users. LG’s MX platform embraces this shift, offering a seamless fusion of advanced technology and lifestyle solutions that elevate user comfort and convenience.
The platform features a dual-cabin design, consisting of a front driver’s cabin and a rear customizable experience space. The rear section can be divided into different zones, allowing users to create areas dedicated to work, leisure, relaxation, or even hobbies. The versatility of the space enables users to select specific appliances and configurations tailored to their preferences, enhancing the overall experience.
LG plans to offer the MX platform as a subscription service, making it accessible to a broader range of users. The platform is powered by LG’s ThinQ ON AI solution, enabling users to control and personalise the vehicle’s environment. The AI-powered system can manage daily schedules, provide real-time updates, and even offer lifestyle services, including food and beverage orders, hotel bookings, and laundry services.
CES 2025 attendees can experience the MX platform firsthand in LG’s “Lifestyle Solution for Mobility” display. The booth will showcase the future of mobility and hybrid living spaces, featuring LG’s innovative appliances and Internet of Things (IoT) devices. It promises to offer a compelling glimpse into how advanced technology can reshape daily life and mobility in the years ahead.
Lyu Jae-cheol, president of LG’s Home Appliance Solution Company, commented on the concept, saying, “The innovative MX platform, based on the idea of ‘Space-as-an-Experience,’ leverages LG’s expertise in appliances and AI Home technology to pave the way for a new direction in mobility experiences. We will continue to connect and expand customer experiences across all aspects of daily life, in line with our Zero Labor Home vision.”
Visitors to CES 2025, taking place from January 7-10 at the Las Vegas Convention Center, can explore all of LG’s latest innovations at the company’s booth (#15004).
