Hot Wheels is set to bring the thrill of Formula 1® racing to fans’ homes with the launch of an all-new product line for 2025. Following the success of their first limited edition Formula 1® car released in 2024 and the announcement of a multi-year partnership with Formula 1®, Mattel, Inc. has revealed an exciting range of products designed to captivate motorsport enthusiasts.
Unveiled ahead of the prestigious Nuremberg International Toy Fair, the new Hot Wheels Formula 1® collection will feature die-cast cars representing eight Formula 1® teams. Available in Hot Wheels Singles, 5-packs, and Premium products, these 1:64 scale cars are built to race on the iconic Hot Wheels orange track, while the premium models boast intricate details that replicate real-life F1® vehicles. These include metal bodies, authentic team liveries, and Pirelli-branded tyres, all designed to bring fans closer to the world of Formula 1®.
Hot Wheels fans can also expect to engage in high-speed racing with the Hot Wheels Formula 1® Sprint & Grand Prix Race Circuit track sets. These sets feature thrilling features like throttle pedal boosters and manual DRS diverters to add excitement to each race, allowing fans to race against friends and family to determine who will cross the finish line first.
Roberto Stanichi, Executive Vice President of Hot Wheels, expressed excitement over the partnership’s next phase. “The response from fans around the world has been incredible, and we’re thrilled to bring the worlds of Hot Wheels and Formula 1® together in a way that fans have never seen before,” he said.
Emily Prazer, Chief Commercial Officer at Formula 1®, shared her enthusiasm for the collaboration, saying: “It’s fantastic to see the Hot Wheels Formula 1® collection come to life. These intricately designed cars will allow our fans to experience the excitement of Formula 1® racing from the comfort of their own homes.”
The 2025 Hot Wheels Formula 1® lineup includes a variety of products tailored to different racing experiences. The Hot Wheels Formula 1® Singles (RRP £2.30 each) will include models from top teams like Oracle Red Bull Racing, Williams Racing, and Mercedes-AMG PETRONAS Formula One Team, while the Hot Wheels Formula 1® 5-Pack (RRP £11.50) offers a selection of cars representing some of the most popular teams on the circuit, such as McLaren, Alpine, and Haas.
For those looking for a premium experience, the Hot Wheels Premium Series Formula 1® Race Cars (RRP £10.99) will be available, featuring detailed metal bodies and Real Riders tyres. Additionally, the Formula 1® Sprint Race Circuit (RRP £44.99) and the Formula 1® Grand Prix Race Circuit (RRP £79.99) will provide fans with immersive racing experiences, allowing them to simulate high-speed battles with real-life F1® liveries.
As the Formula 1® 2025 season kicks off, Hot Wheels will also offer interactive experiences at select races globally. Fans can find more information and updates on the new products at www.hotwheels.com/formula1.