FIFA has announced that Rock-it Cargo, a leader in global critical logistics, has been appointed as the Official Logistics Provider for the 2026 FIFA World Cup. The landmark appointment follows a rigorous selection process and marks a significant step in preparing for what is set to be the largest and most inclusive World Cup in history. The tournament will be held across 16 host cities in Canada, Mexico, and the USA from 11 June to 19 July 2026, expanding to 48 teams and 104 matches.
The appointment sees Rock-it Cargo responsible for managing a wide range of logistics services for the tournament, from planning and event coordination to the critical transportation of equipment and materials across the three host countries. Rock-it Cargo’s extensive expertise in handling complex logistics for major sporting events made it the ideal choice for FIFA, as the tournament grows in scale and ambition.
FIFA Secretary General Mattias Grafström expressed confidence in Rock-it Cargo’s capabilities, stating, “In Rock-it Cargo, we have found the perfect partner to entrust with the critical logistics services for the biggest FIFA World Cup ever. We’ve been impressed by their experience, attention to detail, and passion for operational excellence. Their global model fits perfectly with our extensive ambitions for the tournament.”
The logistics partnership will cover a range of essential services, including international freight forwarding, warehouse and distribution operations, customs management, and on-site logistics at the International Broadcast Centre. Additionally, Rock-it Cargo will oversee the transportation and management of team equipment, ensuring that the World Cup’s operational needs are met smoothly.
Rock-it Cargo’s role is set to begin in 2025, when it will provide services for the newly expanded FIFA Club World Cup, which will be held across 12 stadiums in 11 cities next year. This is expected to serve as a precursor to the larger logistical efforts required for the World Cup in 2026. Rock-it Cargo’s expertise in large-scale event logistics, including working with high-profile sporting and entertainment events, ensures that it is well-prepared for the challenges of the World Cup.
Daniel Rosenthal, President and CEO of Global Critical Logistics (GCL), the parent company of Rock-it Cargo, remarked, “We are deeply honoured to have been selected by FIFA to support the planning and delivery of the biggest FIFA World Cup ever. For nearly 50 years, our team has been trusted by the world’s biggest artists and sports leagues to deliver extraordinary experiences. We look forward to bringing this expertise to the 2026 tournament.”
Rock-it Cargo’s experience in North American operations, customs, and last-mile logistics will play a pivotal role in ensuring the tournament runs efficiently. The company’s well-established infrastructure will also support FIFA’s broader goals of providing seamless service to partners, vendors, broadcasters, and other stakeholders involved in the event.
The appointment of Rock-it Cargo underscores FIFA’s commitment to delivering the most well-coordinated and successful World Cup to date, with logistics being a crucial element in its successful execution.
