Close Menu
UTV Drive
  • News
  • Features
  • Industry
  • Opinions
  • Reviews
  • Sports
  • Technology
  • ———–
  • Home
  • Latest Articles
  • About Us
  • Our Team
  • Contact
  • Sitemap
  • Terms & Conditions
  • Privacy Policy
  • Cookie Policy
Facebook X (Twitter) Instagram
Facebook X (Twitter)
UTV Drive
Contact
  • About Us
    • Our Team
    • Legal
      • Terms & Conditions
      • Cookie Policy
      • Privacy Policy
  • News

    Pacific Defense Joins US Army’s CMFF Modernisation Effort

    27/03/2025

    InstaVolt Opens UK’s Largest Ultra-Rapid EV Charging Hub

    27/03/2025

    Kaluza joins PG&E pilot to cut EV charging costs in California

    25/03/2025

    GA-ASI Gains EMAR/FR 145 Approval for Component Maintenance

    20/03/2025

    MINI Reserves Spot for Tuchel in Playful German Tactic

    20/03/2025
  • Features

    Altair to Unveil AI Innovations at Hannover Messe 2025

    11/03/2025

    Autel Energy Europe Unveils New Charging Solutions at Summit

    20/02/2025

    Metro Supply Chain Extends Partnership with F1’s Lance Stroll

    18/02/2025

    JETOUR T1 SUV Wins Red Dot Award Ahead of Saudi Launch

    14/02/2025

    XB-1 Marks New Era in Supersonic Flight

    28/01/2025
  • Industry

    When Do You Need to Hire a Motoring Defence Solicitor?

    02/10/2024

    SSO Logistics Expands with £500k Investment, Creating 20 Jobs

    21/09/2024

    GM and Hyundai Explore Strategic Collaboration on Future Vehicles

    13/09/2024

    UK housing market prices rise at fastest pace since late

    03/09/2024

    Westinghouse Receives Approval to Begin UK Assessment for Small Modular Reactor

    24/08/2024
  • Reviews

    James Bond’s Fastest Cars Ranked, Aston Martin Tops List

    12/09/2024

    British Holidaymakers Face Hidden Car Hire Costs Abroad, Study Finds

    05/09/2024

    50% of women say they would not consider working in the motor industry

    08/08/2024

    Lexus LC500: A Vanguard in the Transition to Electric

    17/01/2024

    Renault’s Solarbay: A Tint of Innovation

    17/01/2024
  • Sports

    Ferrari World Abu Dhabi Unveils World’s First Ferrari-Themed Esports Arena

    01/09/2024
  • Technology

    FEXSE Paves the Way for Inclusive Investment Through Blockchain Tokenisation

    14/04/2025

    Longsys Launches Ultra-Compact Memory Chip for AI Wearables

    24/01/2025

    The Future of Video Translation: Trends to Watch

    23/12/2024

    How Is Generative AI Technology Shaping Content Marketing

    05/12/2024

    Aston Martin Elevates Sim Racing with Motion Technology

    19/11/2024
UTV Drive
Home » Latest Articles » OMODA Reinforces Importance of Car Showrooms Despite Digital Trends
News

OMODA Reinforces Importance of Car Showrooms Despite Digital Trends

Sam AllcockBy Sam Allcock17/08/20243 Mins Read
Share
Facebook Twitter Reddit Email LinkedIn WhatsApp Copy Link

In a digital age increasingly dominated by online shopping, traditional car showrooms continue to hold significant value for buyers, according to new research commissioned by OMODA. The study reveals that nearly three-quarters (76%) of car buyers still view visiting a showroom as a crucial part of their purchasing process.

OMODA, an innovative automotive brand focused on the future of travel, highlights the ongoing relevance of physical showrooms in its latest research. The findings underscore that, despite the rise of digital platforms, many buyers still prefer a tangible, hands-on approach to purchasing a vehicle.

The research found that 64% of buyers consider test drives to be a highly valued aspect of the showroom experience. Moreover, there is a growing interest in integrating technology into the showroom environment. Notably, 40% of respondents expressed a desire for virtual test drives as a feature in future showrooms. While a fifth of UK car buyers would trust a virtual test drive, the most popular scenarios for these tests include offroad environments (72%), racetracks (65%), and beaches (48%). A surprising 14% even fantasised about testing a vehicle on Mars.

OMODA is actively shaping the future of car showrooms, with plans to establish a presence in over 100 dealerships by the end of 2025. Currently, the brand has over 60 showrooms open in the UK, each designed to offer an enhanced, interactive customer experience. The future showrooms will incorporate cutting-edge technology, including augmented reality displays and virtual reality test drives, to create a more engaging and informative environment.

Victor Zhang, Executive Vice President of OMODA & JAECOO UK, emphasised the brand’s commitment to evolving the showroom experience: “Our 2035 future showroom will be an experiential hub offering immersive, customised, and enjoyable customer journeys. The showroom isn’t just a transactional space; it’s a place for customers to explore and understand their vehicle in a way that suits their preferences. Our research shows that buyers still value a physical location for car shopping, so it’s about bringing the showroom into the future.”

The research also highlights key aspects of the current showroom experience. It found that nearly half (43%) of UK car buyers place a high value on salespeople with in-depth knowledge, particularly regarding electric vehicles and local charging infrastructure. However, there are aspects of the showroom experience that need improvement. Common complaints include pressure from sales staff (61%), feeling rushed (47%), and encountering hidden costs (46%).

Looking ahead, more than half of respondents (52%) would like to see interactive digital displays in showrooms, while 48% are interested in tech support areas. Additionally, over one in five (22%) expressed interest in AI or robot sales assistants, and 60% would find in-showroom training on car technology beneficial.

OMODA’s research underscores the ongoing importance of physical showrooms and their potential to blend traditional and digital experiences, reflecting the evolving needs and preferences of modern car buyers.

despite digital importance omoda reinforces showrooms trends
Previous ArticleJackery Launches Compact LiFePO4 Power Stations with Enhanced Features Ahead of IFA
Next Article David Mullan Appointed as Traffic Commissioner for North West England
Sam Allcock
Sam Allcock
  • Website

Related Posts

Pacific Defense Joins US Army’s CMFF Modernisation Effort

27/03/2025By Sam Allcock

InstaVolt Opens UK’s Largest Ultra-Rapid EV Charging Hub

27/03/2025By Sam Allcock

Kaluza joins PG&E pilot to cut EV charging costs in California

25/03/2025By Sam Allcock

GA-ASI Gains EMAR/FR 145 Approval for Component Maintenance

20/03/2025By Sam Allcock

MINI Reserves Spot for Tuchel in Playful German Tactic

20/03/2025By Sam Allcock

ENGWE Unveils L20 3.0 E-Bike with Full Suspension

18/03/2025By Sam Allcock
Don't Miss

British Freight Services Leading the Road to Net Zero Transport

06/05/2025

FEXSE Paves the Way for Inclusive Investment Through Blockchain Tokenisation

14/04/2025

Pacific Defense Joins US Army’s CMFF Modernisation Effort

27/03/2025

InstaVolt Opens UK’s Largest Ultra-Rapid EV Charging Hub

27/03/2025
Topics
  • Automotive
  • Business
  • Energy
  • Entertainment
  • Entertanmint
  • Features
  • Food & Drink
  • Gaming
  • Health
  • Homes & Interiors
  • Industry
  • Lifestyle
  • News
  • Opinions
  • Real Estate
  • Reviews
  • Sports
  • Technology
  • Travel

Welcome to UTV Drive – the ultimate hub for UK motor enthusiasts. Immerse yourself in the latest updates, thrilling racing adventures, and cutting-edge motor technology.

We’re accepting new writes right now!

FIND OUT MORE
contact@utvdrive.co.uk

pAGES

  • Home
  • Latest Articles
  • About Us
  • Our Team
  • Contact
  • Sitemap
  • Terms & Conditions
  • Privacy Policy
  • Cookie Policy

Editors Picks

News

North Transport Revamp: Faster Routes, Boosted Connections

Technology

Lancashire Police Rolls Out M500 Video Tech for Fleet Safety

News

CFMOTO Aspar Team Partners with Memento for Exclusive Moto3™ Memorabilia

Technology

Eaton partners with Munich Electrification for battery tech

© UTV Drive – utvdrive.co.uk
Facebook X (Twitter)

Type above and press Enter to search. Press Esc to cancel.