Metro Supply Chain has confirmed the continuation of its successful partnership with Canadian Formula One driver Lance Stroll, as the official marketing partner of the Aston Martin Aramco Formula One™ Team. The partnership, entering its second year, will see the company’s logo prominently featured on Stroll’s newly designed race helmet during select races in the 2025 Formula One® season.
The collaboration, which highlights a shared commitment to excellence and performance, reflects both Metro Supply Chain’s leadership in supply chain solutions and Stroll’s pursuit of precision on the racetrack. Both parties believe that success, whether in F1 or supply chain management, hinges on adaptability, innovation, and flawless execution.
Chiko Nanji, founder and group chairman of Metro Supply Chain, expressed his enthusiasm for continuing the partnership. “We’re thrilled to build on our collaboration with Lance. Both of us value the importance of precision, agility, and teamwork. In F1 or supply chain management, every decision and detail counts, and we remain committed to achieving success at every turn.”
Lance Stroll, who has represented the Aston Martin team in Formula One since 2019, spoke of his pride in continuing the association with Metro Supply Chain. “It’s fantastic to carry on this partnership with Metro Supply Chain. As a successful Canadian business with a global footprint, it’s an honour to represent them as an official brand ambassador. Over the past year, I’ve come to realise just how closely Formula One and supply chain innovation align. Both require pushing boundaries to achieve peak performance.”
The ongoing partnership aims to drive innovation and enhance performance in both sectors. Stroll emphasised how his role in Formula One mirrors the fast-paced, data-driven approach to operations at Metro Supply Chain. “Like the team that supports me in racing, Metro Supply Chain’s focus on data and engineering is key to their success.”
Metro Supply Chain has built a reputation as a leader in providing cutting-edge supply chain solutions, helping businesses navigate the complexities of global logistics. The partnership with Stroll underlines the company’s unwavering dedication to innovation and excellence in all areas of its operations.
Looking ahead to the 2025 Formula One season, Metro Supply Chain’s continued collaboration with Stroll underscores the strategic alignment between the two entities. Both share a drive for continuous improvement, setting their sights on delivering the highest level of performance.
The presence of Metro Supply Chain on Stroll’s helmet during races throughout the season will serve as a visible reminder of the strong partnership that has been developed between the two. With both parties eager to continue pushing the boundaries of what is possible, the collaboration promises to remain a key feature of the 2025 F1 campaign.