JETOUR has teamed up with world-renowned electronic music artist Alan Walker to create “Forever Young,” a brand theme song that embodies the spirit of exploration. Released on 17 January, the track blends Walker’s signature sound with JETOUR’s “Travel+” philosophy, celebrating the thrill of the open road.
Alan Walker, whose global hits have amassed billions of streams, found inspiration in JETOUR’s commitment to travel and adventure. “Born on the journey, feeling the wind outside the window, I see the rhythm in motions,” he said. “Every journey is a conversation with myself. Every piece of scenery during the journey has become my musical inspiration.”
The collaboration highlights the shared values of both Walker and JETOUR. With a presence in 65 countries and a network of over 2,000 sales and service outlets, JETOUR has established itself as a global brand. Similarly, Walker’s music transcends borders, resonating with audiences worldwide. Their partnership reflects a mutual passion for discovery and an embrace of life’s journeys.
Musically, “Forever Young” carries Walker’s signature beats, creating an energetic and immersive experience. The song’s evocative lyrics enhance JETOUR’s adventurous ethos, making it the perfect soundtrack for road trips and travel experiences.
Beyond this musical collaboration, JETOUR continues to foster a deeper connection with its customers through the “Traveler” community. This initiative allows global users to share their travel experiences and enjoy exclusive benefits, reinforcing the brand’s dedication to more than just vehicle manufacturing.
The partnership between JETOUR and Alan Walker marks a new milestone in the brand’s evolution. By integrating music with the driving experience, JETOUR seeks to transform every journey into a memorable adventure, solidifying its position as a leader in the “Travel+” automotive market.