Close Menu
UTV Drive
  • News
  • Features
  • Industry
  • Opinions
  • Reviews
  • Sports
  • Technology
  • ———–
  • Home
  • Latest Articles
  • About Us
  • Our Team
  • Contact
  • Sitemap
  • Terms & Conditions
  • Privacy Policy
  • Cookie Policy
Facebook X (Twitter) Instagram
Facebook X (Twitter)
UTV Drive
Contact
  • About Us
    • Our Team
    • Legal
      • Terms & Conditions
      • Cookie Policy
      • Privacy Policy
  • News

    Pacific Defense Joins US Army’s CMFF Modernisation Effort

    27/03/2025

    InstaVolt Opens UK’s Largest Ultra-Rapid EV Charging Hub

    27/03/2025

    Kaluza joins PG&E pilot to cut EV charging costs in California

    25/03/2025

    GA-ASI Gains EMAR/FR 145 Approval for Component Maintenance

    20/03/2025

    MINI Reserves Spot for Tuchel in Playful German Tactic

    20/03/2025
  • Features

    Altair to Unveil AI Innovations at Hannover Messe 2025

    11/03/2025

    Autel Energy Europe Unveils New Charging Solutions at Summit

    20/02/2025

    Metro Supply Chain Extends Partnership with F1’s Lance Stroll

    18/02/2025

    JETOUR T1 SUV Wins Red Dot Award Ahead of Saudi Launch

    14/02/2025

    XB-1 Marks New Era in Supersonic Flight

    28/01/2025
  • Industry

    When Do You Need to Hire a Motoring Defence Solicitor?

    02/10/2024

    SSO Logistics Expands with £500k Investment, Creating 20 Jobs

    21/09/2024

    GM and Hyundai Explore Strategic Collaboration on Future Vehicles

    13/09/2024

    UK housing market prices rise at fastest pace since late

    03/09/2024

    Westinghouse Receives Approval to Begin UK Assessment for Small Modular Reactor

    24/08/2024
  • Reviews

    James Bond’s Fastest Cars Ranked, Aston Martin Tops List

    12/09/2024

    British Holidaymakers Face Hidden Car Hire Costs Abroad, Study Finds

    05/09/2024

    50% of women say they would not consider working in the motor industry

    08/08/2024

    Lexus LC500: A Vanguard in the Transition to Electric

    17/01/2024

    Renault’s Solarbay: A Tint of Innovation

    17/01/2024
  • Sports

    Ferrari World Abu Dhabi Unveils World’s First Ferrari-Themed Esports Arena

    01/09/2024
  • Technology

    FEXSE Paves the Way for Inclusive Investment Through Blockchain Tokenisation

    14/04/2025

    Longsys Launches Ultra-Compact Memory Chip for AI Wearables

    24/01/2025

    The Future of Video Translation: Trends to Watch

    23/12/2024

    How Is Generative AI Technology Shaping Content Marketing

    05/12/2024

    Aston Martin Elevates Sim Racing with Motion Technology

    19/11/2024
UTV Drive
Home » Latest Articles » Lenovo Extends Partnership with Formula 1
News

Lenovo Extends Partnership with Formula 1

Sam AllcockBy Sam Allcock06/09/20244 Mins Read
Share
Facebook Twitter Reddit Email LinkedIn WhatsApp Copy Link

Formula 1 has today announced the extension of its partnership with Lenovo, which will see the technology giant elevated to a Global Partner in a multi-year renewal starting from 2025. As part of this expanded relationship, Motorola, a subsidiary of Lenovo, will take on the role of Global Smartphone Partner of F1, further embedding cutting-edge technology into the sport.

Since first joining forces in 2022, Lenovo has played an integral role in the smooth running of Formula 1 operations. Its technology, including high-performance computing solutions, servers, edge devices, and hardware such as laptops and smartphones, has supported F1’s broadcast capabilities, bringing the excitement of the sport to millions of fans around the world. This latest deal not only extends Lenovo’s involvement but also deepens it, with the company set to serve as the title sponsor for two races each season and enjoy increased trackside branding at events.

Lenovo’s hardware has been crucial in creating custom content for Formula 1’s ever-expanding fanbase, with a particular focus on enhancing engagement across multiple platforms. Stefano Domenicali, CEO and President of Formula 1, expressed his delight at the continuation of the partnership, stating: “Lenovo’s creativity and passion for technology have supported F1’s ambition to create once-in-a-lifetime moments for fans. Today marks a new chapter in a partnership that will only continue to grow from strength to strength.”

Sustainability at the Forefront

One of the key aspects of this renewed partnership is Lenovo’s commitment to sustainability, a priority shared by both organisations. Lenovo’s Asset Recovery Service, which helps recycle obsolete hardware, aligns perfectly with F1’s broader environmental goals, including its drive to reach Net Zero by 2030. So far, F1 has successfully disposed of 95% of its outdated computing hardware in a sustainable manner, helping reduce waste and costs while maintaining data security.

Yang Yuanqing, Chairman and CEO of Lenovo, highlighted this alignment with F1’s future direction: “Our vision is to harness AI to create a smarter, more sustainable world. Through groundbreaking partnerships like the one with Formula 1, we are pushing the boundaries of innovation and performance, ensuring that cutting-edge advancements benefit all and create unforgettable experiences.”

This shared commitment to sustainability and next-generation technologies is a driving force behind Lenovo’s continued presence within Formula 1. The company’s focus on AI-powered solutions, including Motorola smartphones and AR/VR capabilities, ensures that both brands are well-placed to tackle the future of motorsport. As Luca Rossi, President of Lenovo’s Intelligent Devices Group, noted, “Our high-performance technology implemented across every level of the F1 organisation fills us with pride, and our collaboration is just beginning.”

Technology and Innovation in Motorsport

Throughout the past three years, Lenovo’s technology has helped F1 push the boundaries of what is possible in the sport. At the heart of this collaboration are Lenovo’s high-performance computing solutions and AI capabilities, which have been integrated into Formula 1’s live broadcasts. These systems have enabled Formula 1’s technical teams to address complex challenges in real-time, ensuring a seamless viewing experience for fans.

In addition, Lenovo’s contributions have been recognised through innovative features at Grand Prix events. For example, the FORMULA 1 LENOVO JAPANESE GRAND PRIX 2023 saw the introduction of the world’s first kiss-activated trophies, combining tradition with cutting-edge technology to elevate the podium celebrations. This integration of Lenovo’s technology with Formula 1’s global events showcase the potential of purposeful design in enhancing fan experiences.

Both organisations have also worked closely to identify new ways to improve operational efficiency, with F1 leveraging Lenovo’s edge computing and AI solutions. The partnership has allowed F1 to explore innovative methods to ensure the sport remains at the forefront of technological advancements, benefiting not only the teams and drivers but also the global fanbase.

Looking ahead, Lenovo’s increased involvement in Formula 1 is set to revolutionise the way the sport operates and is experienced by fans. With Lenovo’s title sponsorship of two races per season, and the continued collaboration on new and emerging technologies, both brands are poised to lead the charge in shaping the future of motorsport.

Looking to the Future

Lenovo’s global presence and technical expertise will continue to underpin its work with Formula 1 as both organisations move forward. As Lenovo expands its operations into new regions, including the Middle East and APAC markets, its partnership with Formula 1 will provide a crucial platform for innovation and growth.

Stefano Domenicali reflected on this future: “Our shared commitment to precision, innovation, and sustainability will ensure F1 remains the world’s most technologically advanced sport for years to come.”

Through this expanded collaboration, Lenovo is set to bring smarter technology to every aspect of the sport, ensuring that Formula 1 continues to deliver the thrills, drama, and excitement that fans around the globe have come to expect.

extends formula lenovo partnership
Previous ArticleTips to Save Money on Bus Fares Revealed
Next Article Uber Partners with Turo to Revolutionise Car Sharing in Key Global Markets
Sam Allcock
Sam Allcock
  • Website

Related Posts

Pacific Defense Joins US Army’s CMFF Modernisation Effort

27/03/2025By Sam Allcock

InstaVolt Opens UK’s Largest Ultra-Rapid EV Charging Hub

27/03/2025By Sam Allcock

Kaluza joins PG&E pilot to cut EV charging costs in California

25/03/2025By Sam Allcock

GA-ASI Gains EMAR/FR 145 Approval for Component Maintenance

20/03/2025By Sam Allcock

MINI Reserves Spot for Tuchel in Playful German Tactic

20/03/2025By Sam Allcock

ENGWE Unveils L20 3.0 E-Bike with Full Suspension

18/03/2025By Sam Allcock
Don't Miss

British Freight Services Leading the Road to Net Zero Transport

06/05/2025

FEXSE Paves the Way for Inclusive Investment Through Blockchain Tokenisation

14/04/2025

Pacific Defense Joins US Army’s CMFF Modernisation Effort

27/03/2025

InstaVolt Opens UK’s Largest Ultra-Rapid EV Charging Hub

27/03/2025
Topics
  • Automotive
  • Business
  • Energy
  • Entertainment
  • Entertanmint
  • Features
  • Food & Drink
  • Gaming
  • Health
  • Homes & Interiors
  • Industry
  • Lifestyle
  • News
  • Opinions
  • Real Estate
  • Reviews
  • Sports
  • Technology
  • Travel

Welcome to UTV Drive – the ultimate hub for UK motor enthusiasts. Immerse yourself in the latest updates, thrilling racing adventures, and cutting-edge motor technology.

We’re accepting new writes right now!

FIND OUT MORE
contact@utvdrive.co.uk

pAGES

  • Home
  • Latest Articles
  • About Us
  • Our Team
  • Contact
  • Sitemap
  • Terms & Conditions
  • Privacy Policy
  • Cookie Policy

Editors Picks

News

Tractor World Show 2025 Set to Dazzle Malvern with Vintage to Modern Machines

Features

Countryle – Dive into Online Country uk Lnodon

Opinions

AI Reveals Top Christmas Songs for the Perfect Festive Drive

Business

Scott Dylan on the Future of Mergers & Acquisitions in 2024

© UTV Drive – utvdrive.co.uk
Facebook X (Twitter)

Type above and press Enter to search. Press Esc to cancel.