U.S. Polo Assn., the official brand of the United States Polo Association (USPA), is commemorating 135 years of leadership in the sport of polo with a year-long global celebration. The brand, which has been a cornerstone of polo since its founding, is inviting fans and consumers around the world to join in the festivities through a series of events and activations.
The USPA, the largest association of polo clubs and players in North America, was established in 1890 and has played a pivotal role in shaping the sport. The 135th Anniversary campaign will span multiple continents, including North America, Europe, Asia, the Middle East, and Latin America, offering fans exclusive in-store events, digital experiences, and collaborations with influencers and athletes.
J. Michael Prince, President and CEO of USPA Global, spoke of the significance of the anniversary: “We’re inviting consumers and sports fans worldwide to become a part of the rich legacy of polo and celebrate the history of the greatest story of sport and fashion coming together.”
The anniversary celebrations will be centred around the tagline “Born to Play,” reflecting the athleticism and excitement that defines polo. This theme ties together the history of the sport with its modern-day appeal, and it will be showcased across various digital platforms, in-store events, and partnerships with professional polo players and brand ambassadors.
As part of the milestone, U.S. Polo Assn. has unveiled a custom-designed logo for the anniversary. The logo, which features “hooked” polo mallets – a signature defensive move in the sport – combines tradition with a contemporary flair. The red, white, and blue colour scheme reinforces the brand’s American heritage while symbolising its global reach. The logo will be prominently displayed during the anniversary celebrations throughout 2025.
In addition to the logo, U.S. Polo Assn. has launched a limited-edition anniversary collection that pays tribute to the sport’s heritage. The collection features the brand’s iconic red, white, and blue colours, along with gold and silver accents, and includes both apparel and accessories. A commemorative hangtag will be attached to each piece, marking this special occasion.
The global celebrations will include grand polo tournaments at prestigious venues such as the USPA National Polo Center in Palm Beach, Florida, and an exhibition game at the Jaipur Polo Grounds in Delhi, India. In-store events and fashion launches will take place in cities like Mumbai, Miami, Istanbul, and London, while a range of community engagement events will allow fans to meet players and participate in family-friendly activities.
Broadcasting partners, including ESPN and Star Sports, will air special episodes and championship finals, bringing polo to a wider audience. The festivities will also include broadcasts of the Gauntlet of Polo and U.S. Open Polo Championships.
“While this anniversary is a celebration of our past, it’s also about building the future of polo,” said Stewart Armstrong, Chairman of the USPA. “We look forward to connecting with fans globally and showcasing the sport’s authenticity and vibrancy throughout the year.”
For more details on events and to join the celebration, fans can visit the U.S. Polo Assn. website or follow the brand on social media.