Aston Martin Aramco Formula One® Team has launched a new line of advanced motion simulators, offering fans and collectors the ultimate immersive racing experience. Developed in partnership with memorabilia specialist Memento Exclusives, these simulators replicate the sensation of driving a Formula 1® car, using the same cutting-edge technology employed by professional F1® teams.
Designed in Aston Martin’s iconic racing green, the simulators integrate haptic actuators and rumble feedback to mimic the movement and handling of a real Formula 1® car. Each unit is crafted at Silverstone, the home of British motorsport, ensuring authenticity and precision in every detail. The limited-edition simulators are now available to the public, marking a new milestone in sim racing technology.
F1 Immersion Elevated
Memento Exclusives, the Aston Martin Aramco team’s sim and show car partner, spearheaded the development of the simulators. CEO Barry Gough described the launch as “a testament to our ongoing collaboration and the technological innovation at Memento Exclusives.” He added, “These motion simulators bring fans as close as possible to the real thing, elevating the sim racing experience to new heights.”
The project also celebrates milestones in the careers of Aston Martin drivers. Fernando Alonso, who recently participated in his 400th Formula 1® Grand Prix at the 2024 Mexico City Grand Prix, is prominently featured in this initiative. Additionally, Lance Stroll’s well-known use of simulators for rehabilitation after an injury underscores the relevance of this technology in both professional and recreational contexts.
Next-Level Technology
Unlike previous Aston Martin simulators, the latest models incorporate motion technology to enhance realism. Gamers can experience the sensation of navigating famous circuits, from high-speed straights to sharp hairpin turns.
Matt Chapman, Head of Licensing and Merchandise at Aston Martin Aramco Formula One® Team, praised the collaboration: “This exciting partnership with Memento Exclusives continues to push the boundaries of what’s possible in sim racing. The new motion simulators offer an unparalleled level of immersion for fans, collectors, and racers.”
A Technological Legacy
The launch coincides with Aston Martin’s broader push into innovative fan engagement. Recently, the team introduced Ai.lonso, a digital platform allowing fans to listen to Fernando Alonso narrate articles in multiple languages, blending artificial intelligence with Formula 1® storytelling.
Collectors and enthusiasts can explore these cutting-edge simulators and learn more about the initiative by visiting F1 Authentics.
With these state-of-the-art simulators, Aston Martin continues to set a benchmark in motorsport innovation, offering fans a tangible connection to the thrill of Formula 1®.