Ascenda, a global premium rewards network, has unveiled a new partnership with Uber, aimed at expanding its reward offerings for fintech and banking clients’ customers. This collaboration will allow users to redeem their reward points as Uber credits, which can be used across any Uber service, including rides, meal deliveries, and other products in local markets. These credits will automatically appear in users’ Uber wallets, offering an effortless redemption experience.
Uber, which operates in over 70 countries and powers more than 30 million rides each day, stands to benefit from the increased engagement this partnership could deliver. By enabling millions of customers to convert their reward points into Uber credits, the company hopes to encourage more frequent usage of its services, such as Uber Rides and Uber Eats, across its vast international footprint.
Jenna Brown, Head of Uber for Business UK, commented on the partnership, highlighting its customer-centric focus. “We’re committed to adding value for our users, with ease and flexibility at the forefront of our customer experience,” Brown said. “Our partnership with Ascenda will help us deliver this value to Uber users worldwide, enhancing the way they access and enjoy our services.”
From Ascenda’s perspective, this collaboration is another step in building a robust, comprehensive engagement ecosystem for consumers, rewards partners, and financial service clients. Josh Berwitz, Chief Commercial Officer at Ascenda, expressed enthusiasm for the potential this partnership holds. “We are building the most comprehensive consumer engagement ecosystem in the market,” Berwitz stated. “This exciting partnership with Uber enables us to bring tangible rewards and redemption experiences at scale, delivering compelling value and strengthening relationships between our financial service clients, our rewards partners, and consumers.”
With both companies benefiting from greater customer engagement, this partnership marks an important step forward in the evolving landscape of loyalty programmes. For fintech and banking customers, this move provides an attractive new option for redeeming reward points in a manner that integrates seamlessly into their everyday lives.
Uber has consistently sought ways to integrate its services more deeply into the daily activities of its users, and partnerships like this help to further that goal. Meanwhile, Ascenda continues to diversify its rewards offerings, solidifying its position as a leader in the premium rewards sector. As the partnership rolls out globally, both companies are set to see heightened consumer engagement, benefiting from an interconnected system that places convenience and customer satisfaction at the centre of the experience. For more information, please visit ascenda.com.